BBC Good Food "I Can't Believe I Get Paid to do This" podcast

Lulu Grimes heads up the food content team at BBC Good Food and olive. She shares the importance of understanding audiences and predicting trends in creating successful recipe and features.

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Discover Lulu Grimes' recipes to try everything from rainbow cheesecake to vegan burgers and more.

Listen to the rest of the I Can't Believe I Get Paid to do This series or see more podcast episodes.

Tune into our Health Podcast and Test Kitchen Troubleshooting series.


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Lulu Grimes is currently the managing editor at Good Food, she was previously the hub director. She has wide experience in magazine editorial (olive magazine, Food and Travel and Sainsbury's Magazine), worked as a food editor for Murdoch books in Sydney where she researched and worked on a series of internationally published food and travel books covering China, India, Thailand, Italy and France. She has also written for The Sydney Morning Herald, has taught a course on Food Writing at City University and then at Leith's School of Food and Wine and has published a number of cookbooks. Find Lulu on Instagram @lulugrimes.

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